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Amazon Prime to co-produce Akshay Kumar-Starrer ‘Ram Setu’ – Deadline

In a first for its Indian operations, Amazon Prime Video to act as co-producer of upcoming Hindi film Ram Setu, which will be led by superstar Akshay Kumar.

The photo is an action-adventure revolving around the mythical bridge that the god Rama is believed to have built between ancient India and Sri Lanka in order to save his wife Sita from the demon god Ravana. Jacqueline Fernandes and Nushrratt Bharuccha also feature in the cast.

Abhishek Sharma (Parmanu) directed. Chandraprakash Dwivedi (Prithviraj Chauhan) will act as a creative producer, with production companies Cape of Good Films, Abundantia Entertainment, Lyca Productions teaming up with Prime on the project.

The film will receive a theatrical release, with Cape of Good Films and Abundantia owning those rights, which will be followed by the global streaming arc exclusively on Amazon Prime.

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Amazon caused a stir last year with a series of high profile acquisitions in India. Deadline spoke with two senior executives from Amazon India earlier this year to discuss their strategy.

“At Amazon Prime Video, every decision we make is from the customer’s perspective first. The stories rooted in Indian soil have often found audiences not only in India but around the world, and we are delighted to take the co-production one step further by collaborating with a film that showcases our Indian heritage, ”said Vijay Subramanium, Director and Head of Content, Amazon Prime Video India. “Our collaboration with Vikram Malhotra and Abundantia Entertainment as well as with Akshay Kumar to date has been unique and very successful; and with this step we are moving towards further deepening and strengthening of our association. With an exemplary cast and a unique yet steeped history, we look forward to continuing to entertain our customers around the world. “

“Ram Setu’s story has always intrigued and inspired me: it represents strength, bravery and love, as well as the unique Indian values ​​that have formed the moral and social fabric of our great country,” Akshay added. Kumar. “Ram setu is a bridge between past, present and future generations.I look forward to telling the story of an important part of Indian heritage especially for young people and am happy that with Amazon Prime Video the story will cross the geographies and will strike a chord with viewers around the world. “

“In India, mythology, religion and history are inextricably linked. They form the nervous system of our nation and have always provided us with the foundation for great epic storytelling. Ram setu is a story grounded in facts, science and historical heritage and has been rooted in deep Indian belief for centuries, ”said Vikram Malhotra, Founder and CEO of Abundantia Entertainment. “We’ve had a wonderful association with Amazon Prime Video for our hit Amazon Original Breathe and Breathe: Into The Shadows as well as movies like Shakuntala Devi and the upcoming tentpole series – The End, also starring Akshay Kumar. I am excited to collaborate with Amazon again for the opportunity to share this amazing story with a global audience. “

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