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Discovery Selects Hulu Alum Patrizio “Pato” Spagnoletto As Director Of Direct-To-Consumer Marketing – Deadline

Patrizio “Pato” Spagnoletto, former head of marketing for Hulu, has joined Discovery as global marketing director for direct-to-consumer sales activities.

Spagnoletto, who is based in Los Angeles, will report to JB Perrette, President and CEO of Discovery International.

Discovery launched the Discovery + streaming service in the United States and other territories this year and is rolling it out globally.

Taking on a newly created role, Spagnoletto will seek to strengthen Discovery + ‘s position in the highly competitive streaming space. He will have broad responsibilities for subscriber acquisition, retention and growth, media and analytics, brand awareness, creative marketing strategy and development, and consumer insight. In addition to overseeing the Direct-to-Consumer Marketing team, Spagnoletto will also work closely with U.S. networks and locally-based international marketing teams to leverage Discovery’s assets to boost the streaming service.

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Citing the company’s rich library and large portfolio of cable brands like Food Network, Discovery, TLC, HGTV and others, Discovery executives said they see Discovery + as a worthy addition to Netflix. They have yet to identify specific subscriber targets for the service. Verizon is one of the first key subscription engines, based on its deals with companies like Disney. The telecommunications giant has been announced as an initial launch partner and is offering free access to Discovery + with several of its wireless and broadband subscription plans.

“We are delighted that Pato is joining our team in this new role as a global leader in DTC at a time of transformation for our business,” said Perrette. “Pato has helped Hulu more than triple its subscribers during his tenure and has experience with entertainment, sports and linear channels, which fits perfectly with our various Discovery + offerings around the world. We have a huge Discovery + ambition and we believe Pato is uniquely qualified to help us evolve globally.

Prior to Hulu, Spagnoletto worked at Steelhouse, Farmers Insurance, and Yahoo.

“I couldn’t be happier to join such an amazing company at such an exhilarating time,” he said. “I have always admired Discovery and look forward to joining such a talented team and contributing to the next chapter of their success.”

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