Endeavor Content Partners with Layne Eskridge’s POV Entertainment and Jeff Friday Media to Develop Various Creator TV Series – Deadline

Endeavor Content partners with Layne Eskridge’s POV Entertainment and Jeff Friday Media to increase diversity in the television world.

On Friday, the three entities announced a partnership to develop and produce premium scripted television series from black and brown creators. The collaboration aims to expand the range of televisions in today’s market, while amplifying and uplifting writers and producers of color. Endeavor, POV and Jeff Friday Media will work with the American Black Film Festival, to tap into its pipeline of promising creators in the industry.

The partnership announcement comes shortly after Eskridge’s POV Entertainment signed a global deal with Endeavor Content in January, and builds on Jeff Friday Media and ABFF’s long-standing relationship with Endeavor Content.

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“Jeff and Layne are amazing collaborators and we hope to activate and amplify the creators and storytellers who do it themselves,” said Graham Taylor and Chris Rice, co-chairs of Endeavor Content.

“We’re taking a 360-degree approach to putting the creators of Black and Brown in place to produce the next wave of shows that audiences really want. By providing access to the Endeavor content ecosystem and providing the forum for thoughtfully developing ideas, we will drive more on-camera and off-camera diversity in the television space, ”said Eskridge, President of POV Entertainment . “I am delighted to be working with my Howard University colleague Jeff Friday on this topic, and I have no doubts that we will be able to fill a void in an entertaining way.”

Friday added, “My company and the American Black Film Festival have long sought to uncover and champion voices that otherwise would not have a platform. This relationship with Endeavor Content and Layne’s POV Entertainment will serve as fuel to ignite the spark in black and brown voices and bring them into meaningful TV projects.

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