Endeavor’s 160over90 invests and partners with Michael B. Jordan agency – Deadline

Cultural marketing agency 160over90 said on Wednesday it made a strategic investment and partnership with Obsidianworks, a marketing agency co-founded by the actor and producer. Michael B. Jordan.

Obsidianworks was founded by Jordan and Chad Easterling, a marketing manager and Nike veteran. They run the agency alongside a management team including former CAA and nonprofit advisor René Spellman, and veteran creative and marketing agency Bobby Moore III, who helped establish the agency for major global brands seeking to reach Millennials, Gen Zs and multicultural communities.

Chad and I have been laying the foundation for Obsidianworks for years, and I’m excited to finally be able to take this business to the next level, ”said Jordan, executive chairman of Obsidianworks. Our goal is to bridge the gap between customers and culture. We will seek to raise new voices and new perspectives in everything we do. 160over90 was the perfect partner to help us continue our commitment to a new era of storytelling that opens the door to more inclusive and authentic stories and campaigns.

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We created Obsidianworks to give ambitious brands something new, courageous and different, ”said Easterling, CEO of Obsidianworks. An agency that reflects the diverse community to which we belong and that reminds the industry that “multicultural marketing” is consumer marketing. We are proud to partner with 160over90 to expand our capabilities and help brands and talents benefit from a wider range of stories and storytellers, and reach vital communities, especially Gen Z and Gen Y, new ways.

Michael and Chad are exactly what we look for in our partners: multiple traits with vision, passion and courage, ”said Ed Horne, president of 160over90. They know what it takes to capture and keep attention. We are very proud to invest in the growth of Obsidianworks and look forward to working with them to deliver culturally relevant work brands that cannot be found anywhere else.

Jordan is represented by WME, M88 and Ziffren Brittenham LLP. WME and 160over90 are Endeavor companies. Obsidianworks was advised by Fort Greene Partners LLC, Stubbs Alderton & Markiles and Ziffren Brittenham LLP. 160over90 was advised by Latham & Watkins.

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