EXCLUSIVE: Film4 is teaming up with film distributor Park Circus in a campaign to get Britons back to cinema. As part of the deal, the duo will offer UK cinemas a season of six classic feature films from the Film4 library, including Danny Boyle Trainspotting and that of Jonathan Glazer Sexy beast.
The films will initially screen at Picturehouse, Everyman, Odeon, Vue and Showcase theaters across the country from early July, with more venues joining the initiative in the coming weeks. It follows the reopening of cinemas in the UK on May 17 after the last coronavirus lockdown.
The four other films of the Film4 season are those of Mark Herman Brewed, romantic comedy by Stephen Frears My beautiful laundry, Bill Forsyth Local hero, and Bhaji on the beach, by director Gurinder Chadha.
Film4’s parent channel, Channel 4, will support the season with an advertising campaign on its television channels, as well as online. The ads will be created by the in-house creative agency 4Creative.
Film4 director Daniel Battsek said: “Film4 has a long history of producing films for theatrical release. We thought we needed to do something to help the industry recover from the pandemic and remind audiences that cinemas are still the best places to see movies. “
Park Circus CEO Mark Hirzberger-Taylor added, “We are incredibly proud of our long-standing partnership with Film4 and are delighted to collaborate with them on this special program this summer, featuring six of their best classic films, from back on the big screen for the public to enjoy.
This is not the first time that iconic titles have returned to the big screen in the UK to tempt audiences. Disney reissued the likes of Star Wars: The Empire Strikes Back when restrictions were lifted on theaters last year.