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Fox-Owned Tubi Launches Fall Launch Of Originals, Says View Time Grows 54% in Q1; Slate to cover genres and include animation and documentary – Deadline

Tubi, Fox Corp.’s free and ad-supported streaming service, will enter the original programming arena this fall.

While no initial details are offered on the slate, Fox said it will feature 140 hours of animation, documentaries and shows across multiple genres.

The company made the announcement ahead of NewFronts next week, where Tubi will showcase its offerings to ad buyers in a virtual presentation on Monday. Showmanship and talent will be confirmed in the coming weeks for the originals which will join over 30,000 titles from Tubi’s library.

Divisions such as animation specialist Bento Box, which Fox acquired in 2019, and Fox Alternative Entertainment will be key suppliers. The company’s announcement promises “premium independent titles in the genres of cinema noir, thriller, horror, sci-fi, romance and the west.”

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Tubi, which Fox bought for $ 440 million as part of a deal last year, also reported that first-quarter viewing time increased by 54%. March saw a record 276 million hours of streaming. The median age of viewers of 37 is 20 years younger than that of linear television, and 39% of viewers identify as multicultural. Additionally, while the AVOD space is crowded, 68% of Tubi viewers say they don’t watch other ad-supported streaming services.

Founded in 2014, Tubi was one of the first group of AVOD streaming outlets to make inroads, along with Pluto, Crackle, Xumo and others. The category has grown in popularity as advertising and viewership evolves, with NBCUniversal launching Peacock and Amazon supporting IMDb TV, among other new players.

When Fox embarked on a new chapter as a streamlined, TV-centric company in 2019, having sold most of its previous incarnation to Disney, it had no intention of following its peers in the subscription streaming. Seeing the growth of ad-supported streaming, he opportunistically settled on Tubi, which CEO Lachlan Murdoch recently said was on his way to becoming a billion dollar company. As it was incorporated into Fox, the service aired Fox Pillars as The masked singer after the first shelves.

“At Fox Entertainment, we commit every part of the business, including Fox Alternative Entertainment and Bento Box, to developing original titles for Tubi,” said Charlie Collier, CEO of Fox Entertainment. “Working together, we combine all of our skills and talents with Tubi’s data-driven technology, to produce original content that speaks directly to Tubi’s passionate streaming audience.”

Data analytics will be the cornerstone of the original programming push, the company said. Tubi’s original documentaries will target viewers’ passions based on the platform’s models, covering areas such as real crime, the British Royal Family, paranormal events and the sinking of the Titanic. Tubi Originals will also be incorporated into Fox’s seasonal and tentpole programming initiatives, like its upcoming “Hot Christmas” and shark-themed events later this year.

“Our original, data-driven programming approach represents an important and strategic step in advancing Tubi’s success in breaking the standard, and its long-standing mission of giving our audience more of what they want.” , said Tubi CEO Farhad Massoudi.

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