Greg Coleman Joins Amazon Studios as Global Head of Franchise Marketing and Will Lead ‘The Lord of the Rings’ Campaign – Deadline

In Ukonwa Ojo’s first major hire since joining Amazon Studios as Chief Marketing Officer for Prime Video, she brought in Disney’s Greg Coleman as global head of franchise marketing. He will begin on March 1, reporting to Ojo.

In the new role, Coleman will lead Amazon’s marketing team dedicated to fantasy and sci-fi originals for series and movies. Coleman and his team will create marketing campaigns and lead the global expansion of fantasy and sci-fi brands, including the upcoming The Lord of the Rings series.

Coleman joins Amazon after leaving Walt Disney Animation Studios where he most recently served as Vice President, Global Marketing and Franchise Management. During his tenure, Greg helped launch blockbuster films such as Frozen and Frozen 2, the # 1 and # 2 animated films in box office history, the original film also winning the Oscar for best animated feature of the year and best musical achievement written for the cinema (original song).

Previously, Coleman held executive positions in marketing strategy and global research for Walt Disney Studios Motion Pictures. Before joining Disney, he worked at MGM Studios in marketing strategy and research.

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