HGTV’s biggest renovation project to date is apparently a big hit, scoring good marks on several key demos, the network said on Friday.
Takeover of the hometown highlighted the efforts of Ben and Erin Napier to renovate the oppressed town of Wetumpka, Alabama. The season ended on Sunday June 6 and averaged a live score of 0.89 plus three days among the P25-54s, a 73% increase from the previous year’s levels, and a rating of 1.08 L3 among W25-54, reflecting an 86% increase. compared to a year ago.
Among high-end viewers, the season averaged 0.90 among high-end P25-54s and 1.14 among high-end W25-54s. Hometown Resume also performed well among households, with an average of 2.55 L3, an increase of 106% over last year’s benchmarks and a score of 1.34 L3 among P2 +, an increase of 113% from last year. compared to the previous year.
Year to date, Takeover of the hometownr ranked # 1 in new unscripted cable series with P25-54, W25-54 and P2 +. It also ranked as No. 1 Cable’s premiere in the 8 p.m. Sunday time slot with P2 + and Households, as well as one of Cable’s top five among P25-54, W25-54, M25- 54, high-end P25-54, high-end W25-54 and high-end M25-54 in the time slot.
“Takeover of the hometown was something much more important than ratings, which is only one measure of success, ”said Jane Latman, President of HGTV. “We also affirmed so much of what Ben and Erin Napier stand for, including the potential and resilience of small towns and the belief that engaged neighbors, working together, can rebuild and improve their community. Today’s booming Wetumpka, with its thriving shops, restaurants, farmers market, restored houses and ever-increasing tourism, is proof that we have changed the lives of many people forever.
Takeover of the hometown was produced by RTR Media.