Iconic Events Launch, Former Alamo Vice President Steve Bunnell Appointed CEO – Deadline

Exhibition veterinarian and former director of Universal Theatrical distribution, Steve Bunnell is headed to new event film company Iconic Events as CEO, which was formed by former co-owner and co-chair of Village Roadshow Pictures Group Michael Lambert , former Cinemark CEO Tim Warner, Mark Rupp and Steven Menkin. Bunnell was previously at Alamo Drafthouse as vice president of movie / content purchasing and licensing.

As movie theaters bounce back from the pandemic, demand for content is strong and Iconic events will offer unique programming ranging from sporting events and concerts, religious events and cartoons. They are already ready to distribute 36 events in over 1000 theater venues including Alamo Drafthouse B&B, Bow Tie Cinemas, Brenden Theaters CEC, Cinepolis, Emagine Entertainment (MI), Emagine Entertainment (MN), Epic Theaters, iPic Entertainment, Malco , Mann from MN, Maya, Santikos and Studio Movie Grill. Iconic recently had the Connor McGregor / Dustin Poirer. Iconic will also bring the super middleweight fight between Canelo Alvarez and Billy Joe Saunders to the public on May 8 through a new partnership with DAZN, and will bring the McGregor / Poirer rematch to theaters at the UFC event that comes from. be announced on July 10.

Alamo Drafthouse selects veterinarian Regal Steve Bunnell as vice president of movie / content purchasing and licensing

Iconic intends to expand beyond the United States, where event cinema has a greater appetite in regions such as Latin America. Demand is also 5 times greater in Europe.

“Iconic Events had an incredible start securing the rights to UFC fights, live boxing matches and other highly desirable and marketable content for distribution to our growing network of theaters,” Lambert said. “Steve Bunnell understands the business like few others. His particular vision of expanding live content and other content through his connections and experience on both sides of the theatrical aisle at Cinemark, Universal, Regal and more recently at Alamo Drafthouse, makes him uniquely qualified and perfectly suited to lead Iconic as we expand our lineup and expand into categories including concerts, music videos, live Q&A for new movie premieres, classic movie cast meetings, cartoons, episodes premieres of beloved network and streamer series and even regional and local sports. “

“The sweet spot for event cinema is a niche audience that can easily be targeted on social media. When you have these fandoms, they’re easier to market or promote than theatrical titles that require mass appeal, ”Lambert told Deadline today.

“More than ever, theaters need additional programming choices like those offered by Iconic. We already have access to over a thousand theaters representing nearly ten thousand screens in the United States, and more and more theaters capable of living live are added every day, ”Bunnell said. “There is enormous potential for growth in this industry in the United States by making this content widely available to all exhibitors, and I am extremely happy to lead Iconic’s efforts. Putting the optionality in the hands of the exhibition and giving them more choice for their clients could not be more important.

“As the country comes out of the doldrums of the past 13 months, people are passionate about getting out,” Bunnell told Deadline of Iconic’s entry into the event cinema space, “it’s the right time to capitalize on that. ”

“More and more, the multiplex is not seen as just a local theater. It is a community entertainment center and event destination. We’re excited to have such a fantastic response from our community – they understand their clients want more event cinema in their theaters and, more importantly, they understand the benefits to their bottom line – especially right now, when every dollar counts, ”Bunnell said.

Prior to Alamo Drafthouse, Bunnell was SVP / Chief Content Officer at Regal Entertainment Group, leading programming decisions for nearly 600 locations. Prior to Regal, he served as Executive Vice President / General Sales Manager for Universal Pictures, determining release dates, distribution plans and domestic sales policies. Bunnell also spent six years as executive vice president of global content programming with Cinemark. Earlier in his career at Lowes, he was involved in scheduling events at their theaters, that is, the do-it-yourself movies and the joystick theaters that were in Boston and New York. .

Lambert has been an entertainment industry veterinarian for 40 years, acquiring, managing and developing U.S. and international media and technology businesses, including broadcasting, cable and channel development, digital spectrum management, production and film and television distribution, music and cinemas. For over 25 years he has owned / operated exhibition companies including Act III Cinemas, Gold Class Cinemas (sold to iPic), Studio Movie Grill and Rave Cinemas (sold to Cinemark). Earlier in his career, he was president of national television for 20th Century Fox, overseeing television production and distribution in the United States; Executive Vice President of HBO, responsible for co-financing and global distribution of HBO’s film and television, and President of Viacom, Domestic Television, where he was responsible for US TV distribution and new media, including premieres the company’s activities in cable television.

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