The entertainment industry is constantly changing and a recent development comes from India’s leading talent management agency as Vijay Subramaniam led KWAN and his management team decided to evolve and restructure KWAN into ‘The Collective Artists Network ”to drive the next chapter of their business.
The agency, a platform known to adapt to popular culture and talent, has undertaken structural changes within it. He also manages most of the prominent figures in the industry and its other spheres.
With the current pandemic scenario, the company’s promising verticals – Big Bang Social (its technology platform for influencer marketing), content packaging for features and shows as well as BGBNG Music have proven to be very strong. promising and growing in business. With a bunch of clients on board, the agency has multiplied to represent both quantity and quality.
Vijay Subramaniam, Group CEO and Co-Founder of the Collective Artists Network, has been a key driver for the company since its inception and has been leading the company’s expansion into different verticals. With a keen eye on emerging trends and the future of the business – he strongly feels that they are defined by pop culture and are metamorphosing with the changing times where the new identity will only lead them to more high peaks.
Vijay shares: “The network of collective artists is an appropriate articulation of who we are and what we want to be relentlessly. Over the past few years, my partners and I at KWAN have successfully strived to build a community of creative professionals across the country and beyond and in doing so, we have also built India’s largest business. in our field. With a keen eye on the future and strong organizational capacity, we set ourselves higher goals with an even greater drive to make many dreams come true. With my restructured leadership and team at the Collective Artists Network, we want to create the most robust mechanism to empower and empower this country’s creative talent. We are committed to delivering. “
As the new identity rightly suggests, it represents a myriad of talents and businesses that include actors, comedians, musicians, directors, writers, producers, social media influencers, athletes and more. again.
Venturing into new verticals, in 2020, during the lockdown, they accelerated the launch of Big Bang Social Social – their social influence platform to capitalize on the digital boom that was introduced with the pandemic as well as their business of ‘content packaging for movies and OTT. Earlier in 2019, global music giant Sony Music and KWAN announced a strategic joint venture to launch a new-age pop label, Big Bang Music. The 50-50 Joint Venture leverages Sony Music’s expertise in the music industry and global reach, as well as KWAN’s leadership in artist management and relationships with talent, brands and promoters.
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