National CineMedia President Cliff Marks retires – fitshopee

Cliff Marks is retiring as president of NationalCinemedia on July 1, but will continue to work with the large theater advertising network as a consultant under a multi-year agreement, the company said on Wednesday.

The 19-year-old NCM veteran joined ESPN and was an original member of the management team in 2002 when it was then known as Regal CineMedia Corporation.

Marks is a recognized force in the film’s transition to a premium video option for brands, leading with the creation of NCM’s pre-show movies. On the twentieth, which evolved into First look, and now, Noovie, which combines entertainment and advertising on the big screen. Noovie is now presented exclusively on 53 national and regional theater circuits, including Regal, AMC Entertainment and Cinemark.

National CineMedia Expands Advertising to ATMs in 3,500 7-Eleven Stores in Agreement with ATM.TV

In accordance with the succession plan established by the company, Scott Felenstein, Executive Vice President of NCM, President and Chief Revenue Officer, will serve as President, Sales, Marketing and Partnerships. Mike Rosen, executive vice president of east coast sales, has been promoted to executive vice president and chief revenue officer.

“With a strong summer film season set on the heels of a big Memorial Day at the box office, Scott and Mike are already very committed to revenue generation and have been instrumental in helping NCM get through their toughest times. of our industry to emerge as an even stronger and more diverse media company, ”said Tom Lesinski, CEO of NCMI.

In a push that began before Covid-19 closed theaters and gained momentum during the pandemic, the company has also signed a series of deals for advertising that is not on screens – at the top of distributors automatic ticket machines at 7-Elevens, on Coinstar kiosks in supermarkets, in elevators and in restaurants.

Felenstein joined NCM in 2017 after 17 years at Discovery, most recently as Executive Vice President, National Ad Sales. Rosen joined NCM from Roc Nation, where he was Senior Vice President of Sales and Partnerships. Prior to that, he worked at NBCUniversal in a progression to sales leadership roles for traditional and advanced market properties.

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