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Oprah Winfrey Network Launches Health Initiative to Empower Black Women – Deadline

OWN: Oprah Winfrey Network has launched her first-ever initiative to provide tools and resources to empower black women to take ownership of their health in 2021 and beyond. The network’s OWN Your Health campaign aims to raise awareness, educate, find resources, and create a sense of community to address the unique health issues facing black women today, encouraging them to put their health on the line. and their well-being in the foreground.

A multiplatform campaign, Own Your Health explores the full range of mental, physical and emotional / social health with quarterly initiatives that feature up-to-date and relevant health and wellness messages and tools. The campaign also provides OWN brand partners with opportunities to support with resources and options for healthier lifestyles.

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Information from the National Institute of Health and the Johns Hopkins School of Public Health reveals that black women have higher rates of illnesses, including hypertension, diabetes, breast cancer, stroke, and lupus. Additionally, black health disparities often exist due to systemic racism within the U.S. health care system, racial segregation of neighborhoods, and chronic stress related to racism. With these issues in mind, the campaign focuses on three key pillars affecting the health of black women:

  • Proactive prevention – including routine testing, nutrition, health education and accountability.
  • The unsaid – including fertility, motherhood, sexual and relationship health, trauma financial health and treatments.
  • Superwoman – a source of pressure that many black women experience on a regular basis – the obligation to project an image of strength and suppress emotions, to resist accepting help or admitting vulnerability and prioritizing the delivery of caring for others

“At OWN, we always strive to meet our audience where they are and meet their needs. This important initiative supports and empowers black women, and it has never been more essential to use our extensive platform to ensure they have the tools and resources to improve their health and well-being. said Tina Perry, OWN President. “COVID-19 and the racial justice movement have also underscored the need for urgent political reform to balance the disparities that exist in health care for black women and we look forward to working with our distinguished advisory board on this campaign that will support and uplift our community. “

You can watch a spot announcing the launch of the initiative below. It features the Grammy and Oscar Common song “Stand Up For Something” and Oscar nominee The United States vs. Billie Holiday star Andra Day and voice-over by Day.

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