If there is one man who works every day of his life, it is Akshay Kumar. When not on sets, the superstar listens to scripts and participates in a signing frenzy establishing her release lineup not only for 2021 but also 2022. Bollywood Hungama exclusively discovered that the actor, whose dates are blocked for the following year, has decided to increase his acting fees even further due to excessive demand in the market.
“In the final months of the lockdown, Akshay Kumar gradually increased his fees from 99 crore to 108 crore and eventually settled into 117 crore for the films he recently signed. Every producer wants to have Akshay on board, given their low risk, low budget, guaranteed return model, which leads to excessive demand in the market. Akshay has also followed the business formula of higher demand, higher price, because with every upcoming movie offer he has raised his fees. For films slated for release in 2022, Akshay will charge a bombshell of Rs 135 crore per film, ”a source said. Bollywood Hungama, further adding that the initial billing of fees will not act as a burden on his films.
“The production budget for most of Akshay Kumar’s films will be in the range of Rs. 35 to 45 crore, plus an additional 15 crore for printing and advertising, for a total of around Rs. Rs. 50 to 60 crores. Considering the number of his acting fees, the overall budget for his films would be in the range of 185 to 195 crores. By counting backwards in the count, his films earn around 80 to 90 crore from the sale of satellite and digital, while another 10 crore comes from the sale of music rights, leaving an amount in the order of Rs .95-100 crore for theaters salvage which means lifetime box office collections of Rs. 210-220 crore in India. That’s not such a big number to hit, given his fame and trust among the public. And in 2021, that’s a pretty easy number for a superstar like Akshay, ”the source added. Bollywood Hungama, explaining Akshay Kumar’s low risk and return assured model.
The actor gave his producer friend, Sajid Nadiadwala a special discount, however, by charging around 20% below his market rate, as Sajid plans to scale the film up, which will result in a budget of larger production than his other films. “Akshay doesn’t want to burden his film with unrealistic expectations, and films that warrant a larger budget, he is open to negotiating his acting fees alongside the increased budget, but will compensate for the same by asking for a share of the costs. profits. He knows the box office market as its appeal to the public and sets realistic goals to make the cinema a fairly safe business, ”the source concluded.
Akshay’s upcoming films include Sooryavanshi, Atrangi Re, Prithviraj, Ram Setu, Mission Lion, Raksha Bandhan, and much more.
Also read: SCOOP: After Ajay Devgn, even Akshay Kumar says “NO” to Suheldev about script and date issues
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