Actor Shah Rukh Khan, who is busy with the filming schedule of Pathan, has been roped up for Streax. He partnered with the brand for Streax Shampoo Hair Color. The campaign was unveiled on April 5 as TVC urges men to color their hair the easy way.

“I loved the idea of ​​instilling confidence in people. The fact that it can be done with something as simple and easy as using hair color is really cool. It was great to be associated with Streax and I enjoyed the creation process, ”Shah Rukh Khan said in a statement.

The TVC was led by Dear Zindagi director, Gauri Shinde. Model and actress Sakshi Gupta, who has been part of the theater and numerous commercials, shared some behind-the-scenes photos with SRK and Gauri and said she was honored to be a part of the campaign.

“Streax’s partnership with Shah Rukh Khan is a step in the right direction to achieve the brand’s goal,” the company said in a statement to Financial Express.

Meanwhile, on the job front, Shah Rukh Khan will play the next star in Siddharth Anand’s Pathan with Deepika Padukone and John Abraham. The actor has many projects lined up, including films with Atlee, Rajkumar Hirani, and Raj and DK.

READ ALSO: Shah Rukh Khan & John Abraham to Begin Action-Packed Filming for Pathan from April 2

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