Univision Adds Senior Level Ad Managers and Pair of Initial Spring Events – Deadline

Univision added two senior executives to its ad sales rankings ahead of a pair of initial presentations to media buyers.

The Hispanic media giant is in its first initial sales cycle since changing hands with an investor consortium led by former Viacom CFO Wade Davis, who now runs the company as CEO.

While the format will be virtual, Univision is among the traditional players picking up real estate in mid-May, the traditional place for initial presentations. The company claimed May 18 for its main presentation and also hosted an event called “A New Vision at Univision” for March 24.

Donna Speciale, longtime sales manager at Turner and WarnerMedia, has been hired by the newly incorporated company which has assembled its new team. Speciale in turn recruited former Turner colleagues Dan Riess and Dan Aversano for managerial positions. Riess has been appointed EVP and Director of Growth and Aversano is SVP of Data, Analytics and Advanced Advertising. Both will report to Speciale.

Univision acquires streaming service Vix and will use it to power the launch of PrendeTV

Since the retirement of former CEO Randy Falco at the end of 2018, the company has pursued a “back to basics” strategy focused on its main traditional viewers, thereby boosting ratings for the flagship broadcast network. . Layoffs and asset sales took place in 2019, with the company exiting businesses such as the Onion and Gizmodo digital wallets in English, before the sale to new owners closed in December 2020. In addition to its traditional operations, Univision has also launched an advertising medium. streaming service PrendeTV.

“Univision is focused on aggressively evolving our ad sales strategy to better serve our customers and we are delighted to share with them our recent progress and present Univision’s new vision,” Speciale said. “To further our efforts, I am delighted that Dan Riess and Dan Aversano are joining Univision to be part of my leadership team. Along with our extended team, they will play a critical role in transforming our business, leveraging our advanced advertising capabilities and leveraging data and analytics across the Univision ecosystem to accelerate the growth of our clients.

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