With the reopening of more cinemas and the gradual return of moviegoers, life is resurrected in the specialty box office. This week we see a serious banking denominational dinero movie premiere.
Witnesses is a film about the beginnings of The Church of Latter-day Saints and the translation of the Book of Mormon. The film is directed and edited by Mark Goodman and distributed by Purdie Distribution. Daniel and Deborah Peterson of the Interpreter Foundation are the executive producers.
Purdie Distribution President Brandon Purdie said: “Witnesses is the largest and most ambitious film about the beginnings of Church history and Book of Mormon translation to ever hit the big screen. “
At the very least, their efforts will have been written on money. Witnesses open on about 90 screens for a gross weekend of $ 155,000. That’s an average per screen of $ 1,722, a very solid projection given the latest big faith-based movie to splash in the limited release space, The girl who believes in miracles (albeit during a different phase of the pandemic), averaging around $ 850 per screen in its early days.
Continuing its domination of the specialized box office since last week, Bố Già (Dad, I’m sorry) again drew viewers in its second week. The Vietnamese-language comedy-drama took in $ 200,000 on 38 screens (compared to just 19 for its debut), bringing its average per screen to $ 5,263. Despite being a dramatic drop of over 50% from the gross on the weekend of its premiere, the film distributed by 3388 Films still performs respectably for a small market film. If the Vietnamese blockbuster continues its momentum, the film should easily cross the $ 1 million mark in the coming weeks.