YouTube stars Vlad and Niki sign with Underscore Talent to expand preschool franchise – Deadline

EXCLUSIVE: YouTube stars Vlad & Niki have signed on with Underscore Talent for management with the goal of expanding the preschool franchise into a global children’s entertainment property.

This month, Vlad & Niki surpassed 152 million YouTube subscribers worldwide, with over 63 million on their English channel. The franchise sees over 293 million views per month in the United States and has more than 80 billion total views worldwide on its 16 channels translated into 13 languages.

Led by Reza Izad and Dan Weinstein of Underscore Talent, the management company will work with Sergey and Victoria Vashketov, the parents of the boys, to develop and oversee all areas of entertainment ownership, including the promotion of content offerings in the syndication; the development of new live action formats; the game; and supporting partnerships by creating new animation formats, promotional campaigns and merchandise.

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“Reza and Dan have proven themselves with content creators whose careers began on YouTube,” said Sergey Vashketov, CEO of Vlad & Niki Content Media Group production company. “Their vision for our brand is perfectly aligned with our goals and aspirations.”

Launched in April 2018, Vlad and Niki is an imaginative, live-action YouTube series for preschoolers, featuring the comedic antics of two young brothers – Vlad Vashketov, 7, and Niki Vashketov, 5, with help from their mother Victoria and their little brother Christopher. Each episode is created and produced by their parents and includes a mix of live action, animation and music to create comedic videos filled with learning themes that include family fun, discovery play, adventures at home, indoor and outdoor play, song and dance for preschoolers. demographic.

“It’s amazing what Sergey and Victoria have built so far with their Vlad and Niki property, ”said Izad. “We are more than excited to partner with them and help propel their global opportunities while entertaining children around the world.

Weinstein added, “By harnessing our resources, we allow Sergey and Victoria to continue to focus their energies in creating stellar original content for children and families around the world.”

Vlad & Niki were recognized by the 10th Annual Lovie Awards from the International Academy of Digital Arts and Sciences for their outstanding work in the Shortlist category. They have also received numerous YouTube Creative Awards, commonly known as play buttons.

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