HGTV Co-Founder Bob Baskerville and RIVR Media Launch Knoxville Studio – Deadline

EXCLUSIVE: Knoxville, Tennessee has a new major production studio.

HGTV co-founder Bob Baskerville has partnered with RIVR Media, factual producer backed by Cleveland Browns owner and managing partner Dee Haslam to launch RIVR Studios.

RIVR Studios, which will open this summer, is a 20,000-square-foot studio complex that will feature multiple full-service, COVID-enabled studio spaces. This includes a more than 6,000 square foot studio for television and film production, a 1,500 square foot studio designed for digital production, and full-service post-production facilities.

Knoxville is one of the major media hubs in the southeast of the country where Sky-owned HGTV and Jupiter Entertainment are located.

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Baskerville will serve as President of RIVR Studios. HGTV co-founder Baskerville became EVP, Digital and Media Operations at Discovery when the fact-based giant acquired Scripps Networks and managed its US portfolio of production and post-production services until December 2020.

RIVR Media is the company behind series such as HGTV’s Set at Fabulous and Break Bland and Magnolia super dad. It is led by Dee Haslam, Managing Partner of the Cleveland Browns, Investor Operator of the Columbus Crew, and CEO of Haslam Sports Group and Lori Golden-Stryer, who became CEO in 2019.

Kathleen Finch, Chief Lifestyle Brands Officer at Discovery, called the move “exciting”.

“Rapid industry changes and the impact of COVID have further accelerated the Southeast’s growth as a center of production and talent, resulting in an increased need for premier facilities in the region. It is exciting to see a leading player such as RIVR Media respond to growing demand by opening turnkey studio spaces that promise to be the best in their class both regionally and nationally ”, he added. she declared.

“Knoxville has long been a hidden gem in the Southeast as a home for television and movies,” added Haslam and Golden-Stryer. “Seeing its continued growth over the past year, we have identified an exciting opportunity to launch a full-service studio space equipped for all forms of production. Having Bob as President will bring RIVR Studios unparalleled experience in branding, digital technology and business leadership. “

“Having led RIVR Media to become a world class producer, Dee and Lori have a deep understanding of the resources required to create content at the highest level,” said Baskerville. “There couldn’t be a better time to launch RIVR Studios, which will be a valuable resource both for their own productions and for content creators across the country.”

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