Samsung Electronics America and Amazon-owned Twitch have established a one-year mobile gaming partnership centered on Twitch Rivals North America, a series of online competitions.
The Samsung Galaxy will exclusively host regular mobile gaming challenges and events.
The companies formalized the deal in a live broadcast on Twitch Rivals during CES, which is being held virtually this year due to Covid-19. Live-streaming games and e-sports were already on the rise as the coronavirus pandemic approached, but they have seen renewed interest in widespread closures, remote working and schooling.
Among the elements of the partnership will be “Twitch Rivals Mobile Challenges”, which will bring together the best streamers and the best mobile game franchises for “renowned moments of entertainment,” a press release said. “Mobile Mondays” will be a one-year tournament with cash prizes and other benefits for users. And “Mobile Gaming Heroes” will anoint “the next generation of mobile gaming heroes,” who will produce original content, host exclusive streams and take part in certain events.
Jude Buckley, executive vice president of mobile for Samsung Electronics America, said the company’s 5G-enabled devices “can help provide the low-latency environment gamers want, especially in multi-player environments.”
Lou Garate, Global Head of Sponsorship Sales at Twitch, said the team would allow users to “fully participate in the unparalleled chat and interactivity that powers the Twitch community.” He added, “As live streaming and eSports continue to grow exponentially, we look forward to working with Samsung to help engaged and dedicated gamers access their Twitch Rivals content whenever and wherever they want. “