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Cannes to host ‘pre-screening’ event in May / June after industry pressure – fitshopee

UPDATE, 03/18, 4:30 a.m .: Cannes has just confirmed our scoop that the March will organize a virtual “pre-screenings” event this spring. It will consist of four days of online screenings at the end of May accompanied by virtual sales kiosks, with access reserved for holders of a Marche badge, at no additional cost to standard accreditation.

“Due to the unusually long delay between the EFM Berlin and the Cannes Film Market, many international sales agents have expressed the need for an interim event in the spring, which will allow them to do business and get started. network virtually, while waiting for the big meeting in July where the film industry will meet again in large numbers, ”said the March in a statement today.

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Organizers remain optimistic that a physical event – both a festival and a market – will take place as scheduled from July 6 to 15. In today’s statement, he added that those unable to travel will be able to participate in screenings and events virtually. The industry remains largely pessimistic about the possibility of an in-person event in early summer due to ongoing Covid spikes and delays in the vaccination program in Europe.

PREVIOUS EXCLUSIVE, 02/03: In what is an ever-changing image, the Cannes Marche Festival is planning to set up a three- to four-day “pre-screening” event in May or early June in response to industry demand.

Deadline intends the event will be virtual and will be purely based on industry screenings, without a traditional physical market, and will feature market titles potentially alongside films from the festival’s selection.

The physical event, dated July 6-17, is still being planned as a festival and market.

Sources said the reasons for the Cannes move are twofold. First, I understand there had been discussions about organizing another film sales event in May, potentially led by IFTA (which operates the American Film Market).

Second, there was intense pressure from French sales agents and distributors for an event to take place early enough for the former to set up summer shoots, and the latter to release films in theaters. into the main summer months, with renewed optimism now for a clearer picture of the pandemic by then.

If the event features festival titles, that means Cannes must announce its schedule well in advance of the scheduled July 6-17 dates for the main event. It’s a similar situation in Berlin, which had to unveil its program ahead of the European film market and well before its physical event scheduled for June.

It is not yet seen how this affects the Cannes plans for July, it remains a constantly evolving image. There were rumors that Cannes was exploring backup dates for fall if July was canceled, but that idea is complicated by the fact that the Palais will be booked in October by other events.

Deadline contacted Cannes and IFTA for comment.

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